Basic details to always include

Start with the essentials so adopters can quickly understand whether your pet might be a match:

• Name, species, and breed (or best guess)
• Age and approximate weight
• Sex and whether they are spayed or neutered
• Whether vaccinations are up to date
• Whether they are microchipped or tattooed
• Your general location (city/region)

Personality and daily life

This is where your pet truly comes to life for adopters. Focus on:

• Their energy level (couch potato, moderate, high energy)
• Whether they are shy, outgoing, sensitive, or confident
• What they enjoy most (walks, cuddles, toys, car rides, etc.)
• How they behave at home (relaxed, watchful, playful, vocal)
• What a typical day looks like with them

Specific examples (“she gently nudges her blanket over and flops down for cuddles every evening”) are more powerful than general statements.

Behavior and compatibility

Honest behavior information helps protect your pet and adopters. Include:

• Whether they get along with dogs, cats, and children
• Any fears or triggers (loud noises, strangers, other animals, handling)
• Whether they are house-trained or litter-trained
• Crate training, leash manners, and tolerance for alone time
• Any history of reactivity or behavior issues that need management

It is better to be up front now than risk a failed adoption later.

Health and special needs

Share any relevant medical information so adopters can make an informed decision:

• Current health status and any diagnoses
• Medications, special diets, or mobility needs
• Past surgeries or chronic conditions
• How often they see the vet and how they handle visits

Many adopters are willing to take on pets with medical needs when they know what to expect.

The kind of home you’re looking for

This section helps filter out homes that are not a match and highlight the ones that are. Consider:

• Whether they need a fully fenced yard or secure outdoor space
• Whether they should be the only pet or can live with others
• Any age limits for children in the home
• The amount of time and activity they need each day

Be honest about your non-negotiables so your pet has the best chance at a stable, lasting placement.

Photos and stories

Good photos and a short, heartwarming story can make a big difference:

• Include clear photos of your pet’s face and full body
• Add at least one photo of them relaxed and one of them doing something they love
• Share a sweet or funny story that shows their personality

People connect emotionally with specific moments and expressions, not just lists of traits.

Getting help if you need it

If creating a profile and screening adopters feels overwhelming, you don’t have to do it alone. Many rescues, shelters, and private rehoming services can help you write and promote your pet’s adoption profile and guide you through the whole process. Some owners choose to work with a service like Pet Rehoming Network for this kind of support.